Hi, I’m Joysurjya, or Joy for short, a senior content writer and marketer based in Bengaluru, Karnataka, India.

As the lead content writer for a comprehensive rebranding campaign, I led the development of new brand messaging and social media templates for a venture capital firm. I crafted compelling narratives to clearly communicate the firm's unique value proposition and investment philosophy. My work spanned website copy, social media content, and key marketing materials, resulting in a refreshed brand identity that resonated with the target audience.

Assisting my team lead and content strategist, I played a pivotal role in designing the information architecture for a new website for Fosfor. My key contributions included crafting compelling website content and collaborating with subject matter experts to ensure accuracy and relevance in showcasing the company's new product lines, technologies, and services. This collaborative effort resulted in a user-friendly, informative website that effectively communicated the company's value proposition